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Digital Marketing Manager - Part Time


Digital Marketing Manager – Part Time

Please email CV & covering letter to Byron@albartross.com

Who we are

We are a luxury golf shoe and lifestyle accessories company, designed in Britain and handmade in Italy & Portugal. Our collections have been featured in Wall Street Journal, GQ, Esquire and we have a loyal customer following across the United States, Europe & Asia.

The team is small but the brand is growing at an exciting pace and we’re looking for a great and motivated individual to jump on board to manage our paid digital marketing activities.

You will be joining a small team, hugely enthusiastic about the products and the potential. This is an excellent opportunity for the right candidate to work with an exciting young company with big ambitions & huge growth potential.

 

What it’s like to be a part of our team

We are a small company so there’s no corporate nonsense or old-fashioned micro-management. Instead, we are looking for someone who likes the freedom of working independently, takes initiative, and brings with them lots of ideas. You will be supported by our management team but we are looking for someone to help guide our paid online marketing strategy and reach.

 

About the role

We are looking for an enthusiastic, personable, and highly competent digital marketing person to help develop and drive our paid campaigns across multiple platforms such as facebook, Instagram & google adwords. The role is 2/3 days a week with flexibility around which days these are.

This is a hands-on role, you’ll manage campaigns end to end, from planning through to testing, tracking, organising workflow, building and publishing approved content. You’ll bring fresh ideas to test, leverage and scale campaigns for decent ROAS.

The role will also require a deep understanding of SEO with regular audits and updates of our site to ensure we rank as highly as possible. The person will act as the SEO expert for the company, responsible for creating best practice and educating the team.

A more detailed job description is outlined below:

Digital Marketing

  • Preparing an annual paid digital marketing plan including budget in order to meet our growth objectives for impressions, CTR, Traffic & ROAS.
  • Manage campaigns end to end, from planning through to testing, tracking, organising workflow, building and publishing approved content.
  • Monitor and optimise campaign performance – Testing new audiences, landing pages, messaging, bidding strategies, etc.
  • Establish campaign tracking tools and generate management information and reports to evidence progress against our KPI’s.
  • Developing thorough understanding of business, products, markets and audiences.
  • Bring fresh ideas to test, leverage and scale campaigns for decent ROAS & brand awareness.

Social Media Marketing

  • Develop, implement and manage our paid social media strategy.
  • Work with copywriters and graphic designers to ensure content is relevant and appealing.
  • A/B testing copies, strategies and variations.
  • Optimising campaigns & tracking results.
  • Define social media KPI’s and opportunities for growth.
  • Measure and report on the success of social media campaigns.
  • Stay up to date with the latest social media best practices and technologies to develop brand awareness and achieve strategic aims.

SEO

  • Undertake monthly SEO audits of website and liaise with operations & marketing team to implement relevant updates.
  • Conduct keyword research and expansion/diversification
  • Develop SEO reporting dashboard showing relevant metrics that outline SEO performance.

 

 A bit about you

You’ll have a 2:1 or higher degree in a related field and have 5+ years’ experience in a similar role. You'll need to have:

  • An entrepreneurial Mindset - We’re ambitious about our growth, so you need to thrive in an environment of change, chaos and uncertainty.
  • 5+ years’ experience working with PPC accounts.
  • A clear track record of success in executing Paid Ad campaigns.
  • Knowledge around implementing tracking solutions with support of the Google Tag team and third parties.
  • A proven background in delivering digital projects in an eCommerce setting.
  • Strong analytical skills with the ability to make data-led decisions
  • Sound SEO knowledge and application.
  • Knowledge of the golf market helpful but not essential.

 

Compensation

  • Part-time role for 2/3 days a week – preferably Monday & Friday but this is flexible depending on the candidate.
  • Salary is competitive - we want the right candidate. Please outline salary expectations in your cover letter.
  • Massive growth potential within the business
  • 25 Days holiday per year plus bank holidays pro rata
  • Flexible working environment with working from home possible and hours to be agreed
  • Free pair of shoes each year + 50% discount off product
  • Contractor arrangement is also possible if that suits

 

How to apply & impress us.

Our biggest priority is to hire the right person. A cover letter that tells us a bit about you and what you’re passionate about helps to get our attention and distinguish your application from the crowd. For all applications we suggest you read the job description carefully and let us know why you believe you’re the right person for this position.

Please email CV & covering letter to Byron@albartross.com

If you do not include a cover letter your application will not be considered.

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